There’s a bit of pressure to deliver when your Marketing Department creates a blog entitled “Answers From Aaron”.  The title suggests that I possess a modicum of wisdom and credibility.  However, I cannot convince an eight year old boy that “murder clowns” do not actually exist, nor would they live in his closet if they did.  Thus the dilemma; what value can I possibly offer to readers, understanding the scope of my expertise is limited and may not encompass their specific areas of interest (such as “murder clowns”, which I obviously know nothing about).

If there’s one thing I do know about, its community banking, and hopefully anyone who takes time to read our blog shares an interest in it. Community banking should not be confused with investment banking on Wall Street, or other types of high finance. Community banking is much less glamorous, and much more honest. If you work the Google on an internet machine you’ll find a definition of community banking that is similar to this, “a locally owned and operated financial institution which tends to focus on the needs of individuals, small businesses and farmers. Lending decisions are made by people who live in the areas they serve and who understand the needs of their customers.” That accurately describes Iowa State Bank, but there’s certainly more to add.

I am frequently asked “What makes Iowa State Bank different than other banks?” Larger financial institutions, those with tens of billions of dollars in assets, often train their officers to provide a canned answer to that question. Typically those answers speak to the bank’s strength and size. As a community banker, my response varies slightly depending on how, when and why I’m asked. In general though, I respond by talking about the quality of people I work with and how much we care. That may seem cliché but I assure you it’s sincere. My colleagues and I are far from perfect, but we care deeply about our customers and the communities we serve. That caring translates to countless hours of volunteerism (thank you to Karl and Morae Metcalf for working at the Rotary Auction last night). It means we’ll take as much time as a business owner needs to work through a difficult situation or review a new business plan. Caring is also why you’ll hear us cheering loudly at high school sporting events (as Dena and Shawn Morrissey demonstrated yesterday by vocally supporting the FHS soccer team). It’s why we’re involved in economic development, support the fine arts, help those less fortunate… I’m sure you get the point. The difference is that we care a lot, and come to work every day ready to show it. If there ever comes a time that we don’t, I’ve failed and we’ll no longer be considered a “community bank”.

In closing, if you happen to run into Rowan Kness this spring, please assure him that there’s no such thing as “murder clowns”. Chances are you have more credibility on that subject than I do.

– Aaron Kness, President/CEO