In the past several years we have all experienced the economic consequences of poor banking decisions. We have also experienced its personal tragedies which are the direct results from some very large, complex financial organizations using toxic real estate related products that incented fraud, as well as to over 2.6 million “fake” accounts opened to achieve flawed compensation goals. Should we shoot all the bankers? I’m afraid that those of us whose careers have been in the community banking world would like to make a clear distinction before we take such drastic action.

There is a very real difference in banking institutions. It can be broken down into two business models.  First, is the large, complex banks who view their customers as simply transactions. Everything is based on price and maximizing returns from the bank’s perspective only. They desire a high volume moving through their “distribution network” as quickly and as efficiently as possible. Therefore, they have very little involvement with their customers and provide minimal assistance. Second, is the smaller, community focused banks whose primary objective is to build relationships. Since they reside in the communities they serve, everyone at that bank has a stake in the economic prosperity of the area. They need and want to personalize their financial solutions and thoroughly get to know their customers. The impact of decisions on their neighbors, friends and the local community holds them accountable.

Why is this important? Because community banks that hold to the relationship model do not defraud their customers. In fact, they are the true engines of growth in the United States. In the past year, community banks extended financing to 76% of all of the small business applications made to them while large, transaction based banks fulfilled only 58%. Small businesses drive employment in our country. Community banks which control less than 20% of the banking systems assets, provided more than half of all of the small business loans in this country in 2016, and they did this with 75% of the customers reporting being very satisfied with their overall contact and experience.

Our economy and financial system does not need the concentration of 50% of banking assets and deposits in the hands of just 6 banks who are not committed to any local area or their customers. We need the diversification of 7,000 community banks spread across the country who are relationship based and customer focused.

– Dave Eastburn, Chairman of the Board